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Offerwall Benefits

Unparalleled eCPMs to drive in-app revenue

Offers an culling way to monetize users who do not convert on IAP

Allows publishers to engage users on an opt-in ground

Backed by a dedicated Support Team to ensure a quality user experience

WHAT IS AN OFFERWALL?

An offerwall is a rewarded advertising unit that presents Android and iOS app users with the opportunity to earn rewards through advertisement engagements. An offerwall acts every bit a marketplace for users and advertisers. Users choose which ad engagements they'd like to complete and receive rewards, about commonly, virtual currency such every bit coins, credits, diamonds, etc.

Offerwalls are 100% opt-in for users, and there are hundreds of ad engagements, or "offers," to cull from at any given time. Offer types vary — some examples include watching videos, taking surveys, testing other games, or fifty-fifty shopping!

App publishers have control over how and where they implement an offerwall in their app. Typically, offerwalls are promoted aslope in-app purchases (IAP). Users seek more than currency to continue playing, and an offerwall provides a costless way to earn valuable rewards.

Offerwalls are an excellent monetization method for any app with a virtual economic system. Roughly xv% of the summit 100 grossing apps, and 25% of the acme mobile game apps, utilize offerwalls to monetize users.

HOW DO OFFERWALL ADS WORK?

Once you integrate an offerwall into your mobile game or app, you'll exist able to add together UI elements that help users find offers when they want them, such every bit "Earn Free Currency" buttons. These elements may be placed anywhere, but they are almost effective in the shop, master carte, or "Game Over" screens.

Upon launching your offerwall, users run into a list of objectives which they may choose to complete in commutation for in-app currency or bonuses. This list refreshes daily so that well-retained players receive new offers. An offerwall may include options to:

Complete in-app engagements (Ex: Level completion, app registration)
Complete an action via mobile web (Ex: First a trial or subscription, brand a purchase)
Engage with an Interactive End Card (Ex: Branded mini-game)
Complete a user research survey via MobileVoice™
Picket a Rewarded Video

Delight note that the types of offers differ between iOS and Android. Delight review both platforms to run across the unique experience each ane presents. The Tapjoy Offerwall gives publishers complete control over the ads and offers that users receive. You'll be gratuitous to optimize the offer selection for your audition and, by extension, maximize advertisement revenue. The amount of virtual currency paid to users for completing offers varies depending on the exchange rate set by the publisher, and on advertiser bids.

Advertisers: Interested in tapping into offerwalls to find your audience? Click hither to larn how the Tapjoy Offerwall tin can advance your user acquisition.

6 BENEFITS OF INTEGRATING AN OFFERWALL

#1: Monetize more than users

The Tapjoy Offerwall helps publishers maximize the value of every player by monetizing the bulk of non-spenders.

#two: ARPDAU Contribution

Offerwalls frequently contain as much as 30% of overall ad acquirement, far surpassing the ARPDAU contribution possible from adding another video network.

#iii: Diversified Acquirement Streams

Manufacture changes are coming. Tapjoy Offerwall doesn't rely on IDFA and can insulate your iOS ad acquirement.

#4: Better user retention

The Tapjoy Offerwall keeps your near devoted players engaged for longer by providing an alternate path to earn virtual currency.

#5: Unparalleled eCPMs

Apps that integrate the Tapjoy Offerwall typically see 2x college boilerplate eCPMs than those using rewarded video alone.

#6: Positive user experience

The Tapjoy Offerwall is 100% opt-in and equipped with a customizable UI. Users have access to dedicated support through the unit and via social media.

TAPJOY'S ULTIMATE OFFERWALL GUIDE

Download our Ultimate Offerwall Guide to observe out if an offerwall is correct for your mobile game, and understand the touch on that offerwalls take on IAP, engagement, and retentivity.

Download Guide

THE TAPJOY SDK

The Tapjoy SDK comes with an array of tools and resources to ensure a quick and seamless integration. Access all your in-app deployments from a centralized dashboard and customize each unit to friction match your app'south UI.

The publisher dashboard grants total visibility into the reward fulfillment procedure and even lets you manage payouts manually. With a few clicks, anyone can implement custom exchange rates, launch a Currency Sale, or deploy in-app messages to bulldoze offerwall date.

Get The SDK

LEVEL UP WITH OFFERWALL+ REWARDED VIDEO

The Tapjoy SDK includes a robust Rewarded Video solution, proven to meliorate engagement and retention. Offerwall and Rewarded Video perform best together: On average, Tapjoy publishers that use Rewarded Video alongside the Offerwall generate 114% more acquirement than those using video alone.

Find REWARDED VIDEO

IS OFFERWALL MONETIZATION Right FOR YOU?

Information technology'southward worth understanding exactly how an offerwall tin assistance yous unlock the potential of your mobile app. Here are the primal points to consider:

Does your game have a virtual economic system?

In order for an offerwall to exist effective, yous'll need to accept an in-app economic system structured effectually a hard virtual currency that retains a consequent value every bit users progress through the game.

Volition your existing revenue model be afflicted?

Offerwalls practice not typically cannibalize IAP revenue because virtually app users are non-spenders. For apps with an average ratio of in-app spenders to non-spenders, offerwalls maximize LTV.

Will your users find value in the experience?

The offers your users receive should align with their interests. Because the offerwall model is highly dependent on third-party ad attribution, you should as well investigate your provider'south customer support provisions.

Need more help assessing the potential of offerwall integration for your app? Bank check out this guide for more information.

GET THE Near OUT OF YOUR OFFERWALL

Mobile developers maximize the touch of their offerwall using a number of techniques, including design optimization and the strategic placement of CTAs. Each technique represents an opportunity to create meliorate user experiences and, in turn, generate more than revenue.

For more tips, read our latest offerwall guide: 6 Tips For Maximizing Mobile Offerwall Revenue

CUSTOMER SUCCESS STORIES

KLab Increases Revenue by xxx% With Tapjoy Offerwall

GEAR GAMES INCREASES DAILY OFFERWALL REVENUE WITH CUSTOM OPTIMIZATIONS

HeroCraft Boosts Offerwall ARPDAU by thirty% by switching to the Tapjoy Offerwall

World Golf Tour Generates 149% More Acquirement Through Recent Tapjoy Currency Sale

Publishers choose our offerwall network because it's a cut to a higher place the residuum. Cheque out our guide "8 Reasons to Choose Tapjoy as Your Mobile Offerwall Provider" for more.

Insights from the weblog

How the Tapjoy Offerwall Can Complement Your In-App Purchase Strategy

Reverse to popular belief, in that location's room for in-app purchases and rewarded ads in the mobile ecosystem — with a niggling assistance from the Tapjoy Offerwall.

2020 & Beyond: A Review of Tapjoy iOS Offerwall

Concluding yr, CPE offers left the iOS offerwall. In 2020, what's inverse? Our Director of Developer Relations, Dan McAdams, clues united states in.

Study: User Need for Offerwalls Creates a Huge Monetization Opportunity for App Publishers

In the 2020 edition of our Ultimate Offerwall Guide, we reveal survey results from 16K+ Offerwall users and new performance insights